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How to Have a Successful Online Giving Day
Few people know more about creating a successful online giving day than CloEve Demmer, one of the primary architects behind both of Columbia’s massively effective Giving Days, which raised $6.9 million...
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Three Reasons Why You Want to Do More Online in 2014
It’s never too early to start planning, especially when it comes to next year’s budget. As for that budget, it should include money for online and social media under the communications heading. If it...
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ASU Raises More Than $3 Million During 2-day Online Campaign
There’s nothing like the feeling after an intense fundraising campaign ends with all the goals met. And of course, it’s great when your organization blows past its goals. But how about when you beat...
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What is a social media strategy for fundraising?
When I ask clients “do you have a social media strategy?” they will often point me to a list of guidelines for best practices on using social media. Make no mistake, establishing guidelines for your...
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How to have a $1 million+ online giving day at your school
Seems like every week… shoot, almost every DAY now we’re hearing about another $1 million+ online fundraising campaign or giving day in higher education. From Arizona State to Boston University, these...
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A Lesson from Stephen Colbert on Content Marketing
Do you watch the Colbert Report? If you’re a fan of Stephen Colbert’s long-running political satire show on Comedy Central, congratulations – you’re likely more informed about campaign finance than...
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3 Thoughts on the ALS Ice Bucket Challenge and “Slacktivism”
One of the many thousands willing to douse themselves in ice water for the ALS Association. You’ve probably seen it at least once in your Facebook News Feed – one of your friends dumping a bucket of...
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Why You Want to Ask Major Donors for Online Challenge Gifts
A common phrase we hear while planning online giving days and discussing major donor involvement for challenges is “We don’t want to ask major donors about giving days, because it will interrupt our...
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HOW TO Add Digital to Your Major Gift Strategy
Major donors often make decisions about where to give based on what they see online. Should you use social media to engage your major gift prospects and donors? Absolutely! During Washington State...
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The ROI of Investing in Digital for Fundraising
Why should you invest in digital media for fundraising? In short, because you like seeing lots of new donors, high retention, and engaged major gift donors for your organization. But we did say “invest...
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Building a 4-stage Online Ambassador Program — Stage 1: Identification
A lot has been revealed in recent years about the power of friends asking friends to support their favorite nonprofits online. In higher education in particular, we at ScaleFunder have experienced...
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Building a 4-stage Online Ambassador Program — Stage 2: Engagement
Before reading this post, be sure to check out Stage 1 in this four-part series on identifying potential ambassadors by clicking here. All caught up? Great! Now let’s talk about engaging and...
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Building a 4-stage Online Ambassador Program — Stage 3: Deployment
This is part 3 in a four-part series that details ScaleFunder’s four-stage online ambassador program building process process. Before continuing, be sure you’ve read part 1 by clicking here and part 2...
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Giving Days Done Right with Major Donors – UCSB
When asked “which giving day do you think had the best planning and preparation?” the University of California Santa Barbara is always at the top of my short list of examples. From the theme, to...
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